Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

The university's Department of Athletics and Learfield's Ohio State Sports Properties have formed the Buckeye Sports Group.

Ohio State announced the creation of a new in-house name, image and likeness entity called Buckeye Sports Group ...

Schools will have roughly $20.5 million to pay their sports -- with college football and men's basketball getting most of the ...

COLUMBUS, Ohio (WCMH ... some great deals and this community is an awesome one for our players to be part of because they really support women’s athletics.” NIL opportunities have only ...

Mike DeWine and soon to take effect, allows universities to pay players directly, without using state funds. “Now that Ohio State ... Foundation support OSU athletes using NIL while also ...

Ohio State fans cheer during the first half of an NCAA college football game against Notre Dame, Sept. 23, 2023, in South Bend, Ind. Ohio State and Nebraska are opening one or more of their ...

Three of the most tradition-rich college football programs are capitalizing on the passion of their fans to generate funds for their NIL collectives. Nebraska and Ohio State are opening one or ...

Ohio State faces Texas in the Cotton Bowl, a CFP semifinal, on Friday night outside Dallas. “We already had a lot of support from our fans, our donors, with NIL,” said Gene Smith, who was Ohio ...

Buckeye Sports Group will become the primary NIL group serving Ohio State athletes ... in our collectives is their support and connections in the business community,” athletic director Ross ...